Drawing From Observation was born in the empty space where creative development in South Africa should be. Local artist and illustrator, Ian Ludick, realized that although dozens of art classes abound around the country, none of them really delved into and focused on a progressive journal experience encouraging basic formula-driven ink drawing techniques. Creatives in SA are currently limited with regard to access to learning materials and tools for their art. It is only the privileged within certain art circles who truly have solid access to these things.

Our goal is to close the gap, open up art and creating to everyone with a simple way to learn, develop, and acquire materials needed all within one space, and from the comfort of your home, school, or work.

With content that’s as inspiring as it is educational, we aim to reawaken the art culture in SA with our no-cost platform providing a unique space for creatives to learn, improve, and nurture their talents.